18
Jan
12

That’s Entertainment

Part of the business of entertainment is taking advantage of the inexperience and narrow frame of reference of youth by presenting things to them as unique and exceptional when they really have been done a million times before and don’t require much talent to produce.  The reason why the vast majority of media is marketed towards the youngest of all demographics is because they are not nearly as picky and discriminating as adults.  An adult has much more discretionary income than a teenager, but that same adult is typically more difficult to entertain; simply because he has lived longer, experienced more and has a much greater bank of wisdom with which he can compare and contrast what one is selling.  Therefore, the smarter business move is to market to the less informed demographic where chance of monetary success is greater.  As each generation ages a few years and acquires more knowledge of the world, they usually figure out that much of the things they enjoyed weren’t really as good as they once thought, and this realization not so coincidentally occurs right around the age they are leaving the target demographic.   When unique high-quality entertainment does occasionally emerge on the scene, older generations gravitate to it like a well in a desert.

The older one gets, the less easily one is impressed.  If you are finding it more and more difficult to be entertained, don’t worry.  You’re just growing up.

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